The recent National Marketing Summit held at the Lal Bahadur Shastri Institute of Management in New Delhi witnessed a confluence of industry luminaries, with Sachin JKS Haristash, the visionary Founder and CEO of Mavyn Digital Logistics, taking centre stage. The summit, focused on the theme "Purpose-Driven & Performance Marketing: The Changing Paradigm," offered a profound exploration into the transformative dynamics of modern marketing. The recent National Marketing Summit held at the Lal Bahadur Shastri Institute of Management in New Delhi witnessed a confluence of industry luminaries, with Sachin JKS Haristash, the visionary Founder and CEO of Mavyn Digital Logistics, taking centre stage. The summit, focused on the theme "Purpose-Driven & Performance Marketing: The Changing Paradigm," offered a profound exploration into the transformative dynamics of modern marketing. Sachin JKS Haristash`s shared invaluable insights into the strategic integration of purpose-driven initiatives with performance marketing strategies along with panellist Mr. Ashish Tiwari, Chief Marketing Officer at Home Credit India, Mr. Sumit Mathur, Chief Marketing Officer at Paytm, and Mr. Rahul Murgai, Global Senior Vice President of the International Business Division at Havells India Ltd. The collaborative efforts of these eminent speakers illuminated the summit, offering attendees a holistic understanding of the strategies and innovations driving the changing paradigm in marketing. The National Marketing Summit served not only as a platform for knowledge exchange but also given an experience to students to go with purposeful future of marketing.