July 16, 2021 By VegWorld Magazine. No Baloney: Vegan deli meats pop up in Poughkeepsie ... "Unreal Corned Beef is making its way into 54 Whole Foods stores," founder Jenny Goldfarb wrote on Instagram. Jenny Goldfarb, aka Mrs. Goldfarb, is the founder of Unreal Deli.She grew up on the Standard American Diet (SAD), and in her early 30s, learned about the plight of animals on factory farms, which led her to adopt a plant-based diet. Originally from New York City, and now living in Los Angeles, Jenny Goldfarb is the brainchild behind Mrs. Goldfarb's Unreal Deli, which specializes in just one product, 100% plant-based (unreal) Corned Beef. The offer is accepted and the Shark panel notes that Jenny "has not lost her NY hustle." With the hustle, increased R & D, expansion of capacity with a 50,000 square foot facility and growing US and international markets, the future of Mrs. Goldfarb's Unreal Deli could not be better - perhaps even Unreal! Mark Cuban's plant-based deli meat to hit H-E-B soon Unreal Deli Is The Actual Deal! Chatting With Jenny Goldfarb Mrs. Goldfarb's Unreal Deli - Ace Natural Vegetarians (or those looking to dabble), there's some plant-based deli meat coming to H-E-B stores soon. @unrealdeli . Today, Unreal Deli is a large food company with grocery store giants like Wegmans, Whole Foods, and Ralph's carrying their products. Mrs Goldfarb's Unreal Deli Launches "Mark Cuban's Favorite ... Unreal Deli has a long history of providing tasty deli meat, and its creators are passionate about ethical protein sources that still taste delectable. But after watching, and then researching, the sad truths of the animal farming industry, my heart shattered into a million pieces. On this episode of The Vegetarian Zen Podcast we welcome Jenny Goldfarb, the founding father of Unreal Deli, the best plant-based… Read More » Current Location: Publication And Issue Section. From her humble roots as Mrs. Goldfarb from the block, Jennifer Goldfarb has skyrocketed to vegan stardom as the founder of Unreal Deli. After becoming vegan, Jenny craved the familiar flavors of her family's New York Jewish delis from her youth. Plant-based life doesn't require sacrificing fanta ‎Vegan Business Talk on Apple Podcasts . All of their meats are complete proteins that are vegan, kosher, low-carb, and low-fat. Unreal Deli Is Now Delivering Vegan Sub Sandwiches Across ... .. vegan pastrami that tastes like the real thing without the cholesterol or climate damage! Inspired by 100 years of New York Deli history, today's woman dreamer, Mrs. Jenny Goldfarb, is the Founder of Unreal Deli, Home of the World's First Plant-Based Deli Meat. Goldfarb's niche-to-mainstream food business instincts surfaced when she appeared on Shark Tank and fed investor sharks Mrs. Goldfarb's Unreal Deli, and a side of shark-bait with a twist. Unreal Deli. -Shriya SwaminathanFrom a humble home cooking start-up to gaining Mark Cuban's fandom on Shark Tank, Jenny Goldfarb's Unreal Deli has revolutionized the concept of the perfect animal-free sandwich! The former tech entrepreneur began experimenting in her tiny kitchen, trying out the recipes on vegan and meat-eating family and friends. Vegan corned beef is coming to select Whole Foods Market locations starting next month. After becoming vegan, Jenny craved the familiar flavors of her family's New York Jewish delis from her youth. The up-and-coming alternative protein provider was introduced on Shark Tank, where Chief Executive Officer and Founder Jenny Goldfarb reeled in Texas-based investor Mark Cuban as a backer."Unreal has a chance to be the leading provider of plant-based deli counter meats in the country," Her mission is health, earth and animal friends. For Mrs. Goldfarb — who grew up in a New York Jewish deli family — it was the classic . Founder of Unreal Deli Jenny Goldfarb. Jenny Goldfarb, a vegan for nearly 10 years whose family was in the Jewish deli business in New York, decided that . Plant-based living does not require sacrificing fantastic taste and traditional favorites. From successfully pitching on Shark Tank, bringing on Mark Cuban as an investor, to how she balances being a mom entrepreneur, Jenny shares her journey as a female founder! Inspired by 100 years of New York Deli history, today's woman dreamer, Mrs. Jenny Goldfarb, is the Founder of Unreal Deli, Home of the World's First Plant-Based Deli Meat. Born in NYC and as the great-granddaughter of New York delicatessen owners, Jenny Goldfarb uses her roots in the New York deli business to truly bring Unreal Deli to life. Jenny Goldfarb, Unreal Deli. March 9, 2020. After incorporating Mrs. Goldfarb's Unreal Deli this year, Jenny has sold $ 10,000 to local delis and $2,000 in e-commerce sales in the first 24 hours alone. So she created a 100% plant-based version right in her own kitchen! When you eat Unreal Deli, you are eating Corned Beef . Unreal Deli has announced that thousands of retailers across the country will carry their products in 2021. In the fall of 2018, Jenny Goldfarb suddenly had a craving for a corned beef and pastrami sandwich. Unreal Deli: Who Are They and What Do They Do? Today, Mrs. Goldfarb's Unreal Deli products have been recognized by Thrillist, the New York Times, and cows everywhere—who have deemed them "A TOTAL LIFESAVER!" This summer, Unreal … Folks fail blind taste-tests all the time, so you have to try her sandwiches at a . Founder of Unreal Deli Jenny Goldfarb. "Every @wholefoods in Arizona, mid-southern California & southern Nevada you . But after watching, and then researching, the sad truths of the animal farming industry, my heart shattered into . Owner and CEO Jenny Goldfarb has found a recipe for success in both product and taste. The billionaire invested $250,000 for a 20 percent stake in Mrs. Goldfarb's Unreal Deli. Making the world's best deli meat, all made of plants. Jenny Goldfarb. Her plant-based deli meats were delicious enough to snag a giant shark: Mark Cuban invested $250k after one of the most bing-bang-boom make-it-happen pitches in Shark Tank history. In 2019, she launched UNREAL DELI, and her debut product, Mrs. Goldfarb's Unreal Corned Beef, has exploded in the major delis and restaurants in L.A. (Canter's, Factor's, Art's, move studio lots, and now Whole Foods). I ate meat my whole life, and then I started . Location Date: With the success of Unreal Deli, a lot has changed in Jenny's life. Corned Beef was not only a family staple, it's your favorite sandwich. Mark Cuban applauds Jenny Goldfarb during a Zoom call, as featured . So, after much trial and error, while pregnant in her tiny kitchen, Jenny hustled to develop and perfect a mouthwatering 100% plant-based Unreal Corn'd Beef to satisfy her nostalgic cravings. In this episode I interview Jenny Goldfarb, founder of vegan meat company Mrs Goldfarb's Unreal Deli in Los Angeles. Find her at unrealdeli.com. The former tech entrepreneur began experimenting in her tiny kitchen, trying out the recipes on vegan and meat . She got a $250,000 deal for 20 percent of her company from Mark Cuban. Jenny created Unreal Corn'd Beef as a response to the NY-style deli meat she craved but could no longer enjoy after becoming vegan. Making the world's best deli meat, all made of plants. The Woodland Hills resident is the force behind Unreal Deli, a startup that makes plant-based . There have been a lot of vegetarian meat lovers that have come out with their formula for creating vegan-based meals. I felt like I was duped into thinking eating animals was normal, healthy, humane. 20300 Delita Dr. Jenny Goldfarb. Founded by Mrs. Jenny Goldfarb, great granddaughter of a New York deli owner, Unreal Deli uses plant-based ingredients to make good-for-you and good-for-the-planet deli meats. Jenny Goldfarb, Founder and CEO of Mrs. Goldfarb's Unreal Deli, got a deal on Shark Tank with Mark Cuban last year. Unreal Deli. Unreal Deli founder Jenny Goldfarb's great-grandfather Morris Gross (right), emigrated from Romania, started his work as a dishwasher, ultimately coming to own and operate several delis in New . Jenny Goldfarb created Unreal Deli while trying to transition her young family to veganism. Unreal Deli Is The Actual Deal! Unreal Deli founder Jenny Goldfarb created the company to satisfy her craving for a deli sandwich after she changed her own diet and became a vegan "for the earth and health aspects," she says. Jenny Goldfarb. Larry Weidel: Today we are speaking with Jenny Goldfarb, the founder and CEO of Unreal Deli. Unreal Deli Review After Shark Tank. GW InfluenceHER with Founder and CEO of Unreal Deli, Jenny Goldfarb, GWSB BBA '04 Location Online via Zoom Event Description Jenny Goldfab, GWSB BBA '04, joins us for the next installment in our series, GW InfluenceHER. The founder admitted that "I became vegan five years ago. Even PETA has taken notice, naming Unreal as one of their top plant-based deli slices. Jenny made her big splash on Season 11 of Shark Tank. The establishment remained in his family for three generations and, with his great-granddaughter, Mrs. Jenny Goldfarb, has found a new lease on life as the vegan and kosher-friendly Unreal Deli. Today, Mrs. Jenny Goldfarb carries on the family business with a deli-cious modern twist. Made with a blend of beets, chickpeas, tomatoes and other ingredients, Unreal Corned Beef is 100% plant-based, animal free, cholesterol free, nitrate free, low-carb, low-fat and packed . Just over two years ago, Unreal Deli founder Jenny Goldfarb was expecting a baby and starting a business from her tiny kitchen. The Beginning of Unreal Deli. Prior to entering the retail space, Unreal Deli meats could . Unreal Deli, the brainchild of CEO and Founder Jenny Goldfarb, has an unlikely backer. In February 2020, 39-year-old entrepreneur Jenny Goldfarb was rocketing toward vegan stardom: Unreal Deli, the brand of sliceable "corned beef" she invented in her tiny home kitchen in . Today, Mrs. Goldfarb's Unreal Deli products have been recognized by Thrillist, the New York Times, and cows everywhere—who have de. Jenny Goldfarb, aka Mrs. Goldfarb, is the founder of Unreal Deli. In late 2019, founder and CEO Jenny Goldfarb appeared on business pitching show Shark Tank, where she secured a $250,000 investment from Mark Cuban.According to Goldfarb, the new steak slices are Cuban's favourite product . Why did you found Unreal Deli? The varieties of meats currently available on their website include: Corn'd Beef . Unreal Deli Corp's founder Jenny Goldfarb is a New Yorker whose great grandfather Morris Gross ran a New York deli, so making delicious deli meat is in her genes. 13.9k Followers, 1,315 Following, 348 Posts - See Instagram photos and videos from Mrs. Goldfarb's Unreal Deli (@unrealdeli) Tune in to learn how this Wonder Woman of Plant-based Deli Meats came to take Shark Tank by storm! John P September 28, 2020 Shark Tank Season 11. He was impressed with the product and the company's founder, Jenny Goldfarb. All the same flavors and textures are brought to you by plants and Mrs. Goldfarb's magic! Once she went vegan, she decided that the deli staple of a corned beef sandwich could co-exist with her lifestyle and created Mrs. Goldfarb's Unreal Deli in 2018, producing plant-made deli meats. She has grown her business to over 1,000 retailers and . Unreal Deli has both." Learn more about Unreal Deli in my lightly edited interview with Goldfarb that follows. Jenny Goldfarb: I grew up eating everything, including plenty of meat. After adopting a vegetarian lifestyle, Jenny Goldfarb, founder, missed the taste of authentic New-York-style corned beef that she grew up eating. Chatting With Jenny Goldfarb. The meat-free cold cut is made by Mrs. Goldfarb's Unreal Deli. Jenny has been hands-on in getting her corned beef out there. Her pitch was full of charm and Jewish references. With pastrami makers in her lineage, this dynamic Los Angeles mom of 3, wife and entrepreneur decided to reinvent pastrami by whipping out a . When I checked the site, her products weren't kosher yet (now they are! On season 11 of the show in 2019, Cuban made a deal with Unreal Deli to invest $250,000 in exchange for 20% of the company. Jenny Goldfarb grew up in a family that ran a Jewish deli business in New York. She grew up on the Standard American Diet (SAD), and in her early 30s, learned about the plight of animals on factory farms, which led her to adopt a plant-based diet. The reactions to her corned beef were so overwhelmingly positive that she founded Mrs. Goldfarb's Unreal Deli and today is CEO and CFO (Chief Flavor Officer). Follow What's on the Menu on Instagram! From a humble home-kitchen start-up to earning Mark Cuban's fandom on Shark Tank, Jenny Goldfarb's Unreal Deli has been revolutionizing the concept of the perfect sandwich sans animal products! US company Mrs Goldfarb's Unreal Deli has expanded its range of vegan meats with steak deli slices. From Unreal Deli Corp, I got some really good plant based lunch meats along with some homemade Russian dressing.Jenny Goldfarb is the Ceo of the company, Unreal Deli Corp, that turns plants into yummy products. Weidel Office. Jenny Goldfarb pitches her Unreal Deli on "Shark Tank.". We interviewed Jenny shortly […] The Marvelous Mrs. Goldfarb Launches Unreal Vegan Steak Slices. While there are a few deli meat options out there that are plant-based, we recently received a sample package from Mrs. Goldfarb's Unreal Deli's Corn'd Beef and Turkey to try. One of the most exciting new meat alternatives on the market today, Jenny went from creating her kosher & vegan deli meats in her kitchen for a Hanukkah party to being invested in by Mark Cuban in less than a year! The latest offering from plant-based lunch meat purveyor Mrs. Goldfarb's Unreal Deli is Unreal Steak Slices, joining the brand's Unreal Corn'd Beef and Unreal Roasted Turk'y. Next you move to California and transition to a vegan diet. The company says they are its "meatiest and juiciest" product yet. Jenny Goldfarb was pitching Mrs. Goldfarb's Unreal Deli, her line of plant-based corned beef that's sold online and in delis and restaurants, on Sunday's episode of the ABC reality show. An interview with Shark Tank alumna Jenny Goldfarb, Founder & CEO of Mrs. Goldfarb's Unreal Deli. Unreal Deli's sub-sandwich menus were delivered to 12 ghost kitchen locations in the New York / Tri-State area on September 24 and will be available in seven locations in the greater Los Angeles area . ), but the FAQ […] On this episode of The Vegetarian Zen Podcast we welcome Jenny Goldfarb, the founding father of Unreal Deli, the best plant-based deli meats impressed by over 100 years of New York deli historical past.. We discuss to Jenny about what impressed her to create Unreal Deli and about her expertise on Shark Tank, the place she struck a cope with Mark Cuban. That was back in November 2019. Within six months, Goldfarb's pushed sales to $300,000 at almost 200 . You can read more about the journey of, Unreal, its amazing. H-E-B is looking to up its plant-based game as it forms a new partnership with Unreal Deli. In this episode I interview Jenny Goldfarb, founder of vegan meat company Mrs Goldfarb's Unreal Deli in Los Angeles.. After becoming vegan, Jenny craved the familiar flavors of her family's New York Jewish delis from her youth. VBT 166: Jenny Goldfarb of Unreal Deli on Going from $10k to $100k Profits Shortly After Appearing on Shark Tank. Goldfarb's Unreal Deli is a delicious alternative to traditional deli meat." According to Goldfarb, Unreal Deli is low carb, low fat and packs 14 grams of protein per serving. Larry Weidel: Today we are speaking with Jenny Goldfarb, the founder and CEO of Unreal Deli. With distribution agreements already in place with Wegman's, HEB, Whole Foods, Giant Food, Ralph's stores, and more, entrepreneur/mother of three, Jenny Goldfarb is the rising star in the explosive plant-based sector. ). Unreal Deli is a company Dallas Maverick owner and entrepreneur Mark Cuban invested in after CEO and Founder Jenny Goldfarb introduced it on "Shark Tank." Unreal Deli Show More Show Less 5 of 6 Mark Cuban seals the deal with Jenny Goldfarb on ABC-TV's "Shark Tank.". Goldfarb founded Unreal Deli with the mission of making vegan versions of the classic New York-style deli meats she grew up eating. Jenny Goldfarb is also one of them, and she came out with her Unreal Deli meat, which is a substitute for real meat. "This is really good," Cuban said after biting into a Mrs. Goldfarb's Unreal Deli Corned Beef sandwich from founder Jenny Goldfarb, who was pitching her plant-based cold cut company. Woodland Hills, CA 91364. Jenny Hanna Goldfarb joins me on The Elysabeth Alfano Show, the nation's first and only plant-based radio show on WCGOradio (1590AM and 95.9FM in Chicago, streaming here, on WCGORadio.com and Alexa**) and the Smart Talk Radio Network. Since receiving $250,000 in funding from Mark Cuban on a 2019 episode of reality investment show Shark Tank , Unreal Deli's products have quickly expanded to more than 1,000 retailers and restaurants nationwide. In late 2019, an apron-clad Jenny Goldfarb appeared on Shark Tank and used her fast-talking New York hustle to convince Mark Cuban to invest in her nascent business.